4 Key Trends for a Web marketing company

Aug 11, 2020 | Digital Marketing

Digital marketing is a vital tool for businesses to succeed in today’s marketplace & Web marketing company. If you are an aspiring startup, one of the initial actionable steps is to be aggressive on the digital front. You are going to compete with prominent brands and millions of other startups. You need to get nice traction and significant visibility in your target audience. That’s why an exceptional web marketing company could be a potent weapon for you to begin with.

Being a startup, you need to make most of your limited finances and be more efficient in your approach. You have to connect with your audience in the right place and at the right time. It’s all about how you engage and delight your customers online. So you have to leverage social media and other digital channels like a pro.

Thus, to up your marketing game and stay ahead of your competitors, you need to tap some key emerging trends. Here they are:

1. Video content is dominating on social media

The way videos are attracting audiences today, it’s no longer an option. It’s become a necessity for businesses to drive engagement among the masses. For example, ‘5-minute-crafts’ videos are running wild on various social media channels. People are enjoying watching them. In view of this, a good web marketing company can use videos in your favor.

Today, many people are watching and sharing interesting videos on their smartphones. As per a study by Wyzowl, 72% of businesses believe videos are driving their conversion rates. A big chunk of people is watching live streaming, resulting in increased traffic. Combined with influencer marketing, live videos are able to draw a lot of attention.

2. Instagram is visual appetizer for sure

With over 1 billion users worldwide, Instagram is one of the most powerful mediums today. It’s a great platform to promote your brand. Visual content is something that attracts and engages a large number of people. So if your brand resonates with your target customers visually, you’ve struck the right cords.

To start with, Hashtags give your business a high degree of visibility in your audience. So you can create a unique message for your target audience using unique hashtags. Some of the most successful hashtags are:
Coca-Cola’s #ShareACoke; RedBull’s #PutACanOnIt; Calvin Klein’s #MyCalvins.

Another key feature of Instagram is ‘Stories’ that is very engaging and interesting. It uses the power of storytelling in most humane ways, which people tend to relate to. For example, sharing ‘behind-the-scenes’ videos is a great way to connect with prospects. Thus, Instagram marketing 2020 is a surefire way to have a positive impact on your brand.

3. Conversational marketing is exciting

Conversational marketing is a unique way to involve in real-time conversations. It’s a proactive way to connect with your prospects. Personalization is at its core and acts as a bedrock for engagement with customers. Thus it is proving to be a key element in establishing a meaningful relationship today.

On top of it, AI is fuelling conversational marketing and increasing conversion rates. Chatbots, for example, are shaping online conversations by being available 24/7 basis. This new approach of marketing will definitely pique the interest of your audiences.

4. Voice interaction is peaking

With a renewed vigor, voice interaction has definitely gained an upward surge. The increasing popularity of podcasts is a case in point. A lot of marketers today also are leveraging it. According to research, 192 million Americans are consuming online audio every month.

The rationale behind the success of this medium is it allows multitasking. That is, people can pay attention to other important things while listening to audio. In other words, users can consume content while driving, cooking, traveling, and walking. So it makes an effective tool for a web marketing company to generate a noise.

5. Warpping Up

Digital marketing is important for businesses to get people’s attention. So it’s untenable to ignore them. Also, things are moving thick and fast in the digital arena and you need to be abreast of these developments. Tapping the above key trends in 2020 will definitely help your startup gain significant momentum. We hope this content helps you to learn what is SEO in digital marketing. If you have any questions regarding these articles please comment below. And feel free to contact us at any time.

Related posts you might like…